To encourage quittance from smoking, who knows how many of the ad forms, from a broadcast on TV, radio, theatre screen to newspaper, all have been adapted. None served the purpose, but augmenting health hazards associated with smoking needed to be addressed.The research from Washington State University brought in a new life-saving methodology, which might yield the desired result. The youth today are intent on warnings in the forms of images and texts, as studied by Washington State University.
The labels are designed such that they strike the emotional quotient of the smokers. Repercussions of smoking pertaining to impotence, eye disease, lung cancer, neck, throat and mouth cancers, heart disease and vascular disease are accentuated on cigarette labels.
In the process, both smokers and non-smokers falling in the domain of 18-25 took an online survey, which questioned the effectiveness of such imaged cigarette labels. The participants from the first group had their survey as a course credit in their psychology course during graduation. The participants from the other group were diverse, employed under the National Website Service.
It followed that both the groups endorsed text-cum-image labels as a better message communicator. They claimed such labels to be more provocative of worry and consequently, deter smoking, unlike the alone text labels.
However, a couple of image-and-text labels produced the same impact as that of sole text labels: hand holding a limp cigarette to reflect impotence, and a picture of an IV needle inserted into the skin, indicating chronic illness.
What could be concluded is that more informative the labels are, more prone the smokers are to distress, finally resulting in the achievement of the target, that is, release from the chains of smoking.
Magnan said. “Importantly, however, these labels are only a small piece of what should be a larger campaign to educate the public on the dangers of smoking.”